Social media has become a necessity for businesses everywhere. Today, nearly 30 billion companies use Facebook, not to mention the many other countless forms of social media. With every company using these tools, what makes a memorable social media platform? We’re going to take a look at companies, from huge enterprises to smaller businesses and see what makes them stand out among the rest.
1. Jet Blue
Most airlines have taken advantage of social media in a different way—for customer service. Jet Blue pinoreed this track after what’s refered to as the “Valentine’s Day Crisis” of 2007. That day, weather caused Jet Blue to cancel nearly 1,000 flights. Jet Blue responded to obvious outrage by posting an apology featuring then-CEO David Neelman onto Youtube. This video began what is now a frequently used way to communicate business to customer online. Branded as a customer satisfaction-focused company, social media became the easiest way for Jet Blue to address customer complaints, which has been copied by nearly every other major airline. Jet Blue now has over one million followers on Twitter, responding to nearly every single one of them.
This information from adweek.com
One of the smaller companies on our list, BarkBox is included because of their ability to capitalize on one of the most easily viral topics, cute animals. Targeting all of the dog lovers out there—their target customer base—BarkBox uses a series of social media posts to not only convince customers to buy their product, but to keep them interested and excited by the brand. BarkBox uses Facebook, Instagram and Twitter by posting hilarious photos of dogs and dog-related things. People who follow BarkBox aren’t necessarily subscribers of the company, yet thousands upon thousands of people know the name, what they do, and, if they were ever in need of or knew someone in need of the service, would automatically think of the amazingly-branded BarkBox profiles they follow.
This information from: savvypanda.com
Oreo made a slash (or should we say dunk?) in the social media scene during the infamous Super Bowl blackout of 2013. Within minutes of the blackout, Oreo posted this tweet that went viral (below), giving them the reputation of being both clever and socially relevant.
The company continues to post on-the-spot relevant photos, such as a clever tweet about the royal baby the day he was born. Oreo has built their social media popularity based on highly sharable photos that feature the product without making the photo entirely about cookies.
This information from socialbro.com
4. Oscar de la Renta
Oscar de la Renta differs than most other social media-saavy companies because of the demographic of consumers. Most companies thriving on social media are relatable, affordable products that anybody could enjoy. Needless to say, there is no way that all of their 462 thousand followers on Instagram can afford an Oscar de la Renta wardrobe. What makes OdlR different is that they are using social media for awareness instead of pushing followers to buy their products. Through the name “OscarPRGirl,” OdlR posts behind the scenes images of photo shoots, gown sketches, and unreleased fashion spreads, taking an average fashion enthusiast on a high-fashion journey. Not all followers will be buying Oscar de la Renta because of their social media tactics, but in a highly competitive industry like fashion, having a brand known by many is just as valuable.