10 Tips To Increase Visits To Your Professional Website

Now that we are approaching graduation, many of my friends have begun creating websites for their professional portfolios. While this practice is not as applicable to my area of study, I find it interesting that personal websites have changed from the informal, glitzy personal sites I remember from the fifth grade. Some of my most successful friends share their portfolios, Pinterests, blogs, resumes, current news, and Linkedin profiles on their personal site.

I summed up what I believe to be the best advice for people entering the job market here in these easy ten steps.

1. Include all of your social networks

When your new site is up and running, link to it on all of the social networking platforms that you actively use. If you are not active on a certain platform, do not pretend to have a presence for the sake of the link because it may be a turn-off to employers if you are not able to maintain your presence. I will make one exception for Google+. Though it is not the most popular social network, it is the most visited website on the Internet and Google will reward you for using their sites by improving your searchability.

One person who I believe has done a great job with her blog is my friend Meg. Here, she keeps friends, family and work contacts updated on what she is doing at school and in her various co-ops.

AIn this post she is inviting her followers to check out her online portfolio, linking them directly to the homepage.

2. Be Proactive and Engaging

Primarily, you want to use language in your site that is professional, yet welcoming. Do not use language that you would not use in person just because thesaurus.com is right at your fingertips. Make sure to use your social networks to engage potential employers. Employers are not just looking for someone to fulfill a task, they want someone who they will enjoy working with. So, post career-related content as well as appropriate content from your social life to give them a feel of who you are.

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“Learn about me so I can learn about you” is probably the best phrasing for this site I can think of. It invites visitors to engage with Meg but also gives a sense of her outgoing and caring personality.

3. Start a Blog

One of the best ways for employers to get a feel for your personality is to keep a blog. It can be about your work, travel, or what you have for lunch each day — just remember to keep your audience engaged. Having a blog and linking it to your site and vice versa will also increase your searchability online.

4. Advertise

Advertising on social media is a proven way to increase your website traffic. Sites like Facebook are also able to give you fantastic feedback on who is seeing your ad, how long they view it and how often they visit your site as a result. This is one example of where you would need to spend money to make money because advertisements are not cheap.

5. Get Referrals

Use your network to increase traffic to your site. Invite your network to check out your page and to forward your URL to other professionals in your field. You will be surprised at how many people are willing to help you spread the word!

6. Mix It Up

Whether writing a blog or posting on your social media sites, it is essential to keep your followers engaged. Instead of writing carefully crafted essays about your experiences in your internship, break up the monotony by sharing an image of your newly organized desk. Images are eye-catching, use them draw the attention of your readers.

7. SEO (Search Engine Optimization)

This skill is very tech-based but will help you boost traffic to your site without directly advertising. Make sure that you are using internal links to your content and meta descriptions to make your page as searchable as possible. I think Raechelle did a great job summarizing what this important practice is all about: https://professionalusesofsocialmedia.wordpress.com/2015/02/13/search-engine-optimization/

8. Make sure your site is mobile compatible

Nowadays, the times that we use an actual computer to browse the internet is decreasing. You want to make sure that employers can access your site on any device they use, especially at job fairs where they will be able to access your information quickly before they move on to the next potential candidate.

9. Make yourself heard in the comment sections

Find a few sites that interest you and are related to your dream profession. By posting insightful comments in blogs related to your career, you will get your name out to people you may never have contacted otherwise.

10. Keep up to date on your analytics data

Through review of the demographics viewing your site and which of your pages are the most popular, you can fine tune your online presence to match what engages your audience the most.

Some of these tips expect us to be able to walk a fine line between advertising and annoying. However, one thing I have learned through my fundraising experience is that, even if they are initially interested, people will not remember to act. It is our job to make our website as easily accessible as possible, even if that means sending your contact a link a few times.

Best of luck!

-Rachel Butch




3 thoughts on “10 Tips To Increase Visits To Your Professional Website

  1. Hi Rachel,

    Your advice to increase views on personal websites and online portfolios was especially helpful as I begin to create my own online portfolio. I didn’t even think to make it mobile compatible! What a great idea! Also, I agree that having a engaging site is really important. When crafting my voice I will try to use engaging phrasing.



  2. Being engaged is something I struggle with on my professional website and social media accounts. I wish that my content could speak for itself and just magically appear to the right eyes, but I need to accept that this isn’t going to happen. I need to become more proactive in networking with similar users through Twitter in order to entice them to my professional site. Also how exactly does advertisement work? Is it just that you pay to have advertisements on your site, or that site becomes itself an advertisement? What does one of these advertisements look like?


  3. The most experience I have had with advertisements is on Facebook. They make it super easy to “promote” your page (which makes sense, they want your money). You plug in your credit card information and pick how often you would like your page plugged and who you would like to target. I would assume that most pages would do something similar.

    I also just got this in my email from Twitter.
    It is about how to grow your business with twitter, but may still be applicable.
    Check it out!



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