After accepting a job as an account manager at Community Elf, I searched for typical salaries for social media jobs. Not that I’m going to be picky – I don’t have enough experience to say no to their offer but the potential exists to make a lot of money in social media. Many social media jobs require the same skills and experience despite having different job titles. This list is my interpretation of all the other lists people have made on this subject. I used the job titles from the infographic below because they searched job listings throughout the country to find the most frequently used position titles.
- Social Media Marketing Manager
Social Media Marketing Managers oversee the development, strategies, and content of social media marketing campaigns. They consider the whole picture from customer feedback, to SEO and Google Analytics, to content and branding. Then they can determine what’s working and what needs changed.
- Social Media Strategist
Social Media Strategists focus on customer service. They study the audience and determine the best way to interact with their customers online. Essentially, they want to humanize their company or client by making it/them more approachable and interactive with the community.
- Public Relations/Brand Manager
This position focuses on company branding. They work to maintain a good public image for their company or client. For example, when a company initiates a social media campaign with a charitable aspect such as Tom’s shoes, it was probably organized by the PR Manager to improve the image or brand of the company.
- Online Community Manager
An Online Community Manager is described as a “liason between a company and an online community” by BrazenCareerist.com but that definition fits every social media job. So I think that this position focuses on studying online groups whose interests match or complement that of the company. When they connect with the right groups, the ones most likely to buy what they’re selling, they can determine what and how to sell their product or service.
- Social Media Specialist
It seems that Social Media Specialists do a lot of the grunt work for everyone else. Sarah Mincher, a Social Media Specialist at Digital Sherpa, creates and schedules daily content for her clients on all of their social media platforms. She also responds to online interactions with her content and reviews how it is being received by followers.
For recent college grads with little real world experience, freelance social media jobs might be a good way to get started. As a freelance social media consultant you can charge $15-40 an hour at first. After a few years you can start charging more, up to $75 an hour. How much you charge for your services depends on factors other than your experience though. You have to consider the client, location, and specific projects versus daily management. Alexis Grant, a blogger and digital strategist, suggests charging a monthly retainer for your work. Grant writes that she “charges new clients a one-time set-up fee that covers strategizing and creating social media profiles, then a monthly retainer to maintain the networks and grow quality followings.” The initial set-up fee allows you time to demonstrate your skills and prove how invaluable your services are to the client.
Good luck on your job search!