5 Highest Paying Jobs in Social Media

After accepting a job as an account manager at Community Elf, I searched for typical salaries for social media jobs. Not that I’m going to be picky – I don’t have enough experience to say no to their offer but the potential exists to make a lot of money in social media. Many social media jobs require the same skills and experience despite having different job titles. This list is my interpretation of all the other lists people have made on this subject. I used the job titles from the infographic below because they searched job listings throughout the country to find the most frequently used position titles.

  1. Social Media Marketing Manager

Social Media Marketing Managers oversee the development, strategies, and content of social media marketing campaigns. They consider the whole picture from customer feedback, to SEO and Google Analytics, to content and branding. Then they can determine what’s working and what needs changed.

  1. Social Media Strategist

Social Media Strategists focus on customer service. They study the audience and determine the best way to interact with their customers online. Essentially, they want to humanize their company or client by making it/them more approachable and interactive with the community.

  1. Public Relations/Brand Manager

This position focuses on company branding. They work to maintain a good public image for their company or client. For example, when a company initiates a social media campaign with a charitable aspect such as Tom’s shoes, it was probably organized by the PR Manager to improve the image or brand of the company.

  1. Online Community Manager

An Online Community Manager is described as a “liason between a company and an online community” by BrazenCareerist.com but that definition fits every social media job. So I think that this position focuses on studying online groups whose interests match or complement that of the company. When they connect with the right groups, the ones most likely to buy what they’re selling, they can determine what and how to sell their product or service.

  1. Social Media Specialist

It seems that Social Media Specialists do a lot of the grunt work for everyone else. Sarah Mincher, a Social Media Specialist at Digital Sherpa, creates and schedules daily content for her clients on all of their social media platforms. She also responds to online interactions with her content and reviews how it is being received by followers.

For recent college grads with little real world experience, freelance social media jobs might be a good way to get started. As a freelance social media consultant you can charge $15-40 an hour at first. After a few years you can start charging more, up to $75 an hour. How much you charge for your services depends on factors other than your experience though. You have to consider the client, location, and specific projects versus daily management. Alexis Grant, a blogger and digital strategist, suggests charging a monthly retainer for your work. Grant writes that she “charges new clients a one-time set-up fee that covers strategizing and creating social media profiles, then a monthly retainer to maintain the networks and grow quality followings.” The initial set-up fee allows you time to demonstrate your skills and prove how invaluable your services are to the client.

Good luck on your job search!








6 thoughts on “5 Highest Paying Jobs in Social Media

  1. I feel like the most important thing to keep in mind with all of the jobs is the fact that you have to be able to effectively prove your social media capabilities especially since a lot of employers probably need to see what it is they are paying for before agreeing to pay a higher salary. Coming to interviews with a researched social media marketing campaign overview would probably be a great place to start, especially if you don’t have successful past experiences to showcase (like many of us recent graduates probably won’t). This type of job is also unique in the ways it lets an applicant showcase his or her personality, which is something we should all take advantage of! And also don’t forget to show the potential employer that you know who their target audience is going to be!


  2. After our social media panel, I wondered what the different social media job titles were, but I didn’t know the right places to look. It’s really helpful that you put all of this information together. I found your advice on becoming a freelance social media expert really helpful. Sometimes, companies or small businesses may be looking for someone to revamp their social media by managing it for a short time. I think this would be the ideal time for these companies to hire freelance social media experts. Its amazing that you could charge up to $75 an hour when you become an experience social media manager. It might be something I have to seriously look into when I graduate college.


  3. First of all I am a huge fan of infographics and the one you shared is awesome! As I too am in the midst of my job search post-college, I have found myself applying for a variety of social media positions. I’m so glad you gave brief job descriptions for the positions you listed, as I feel as though many people think these jobs just require endless tweeting. Social media is so much about analytic’s and improving your companies culture of connectivity so to speak. I also think it is important to mention that these types of positions provide a huge opportunity for growth as social media is consistently evolving. So while the beginning salary may not be ideal, graduating within the peak of social media in the corporate world puts our generation at a huge advantage!


  4. It’s funny how PR is now considered a social media position. I think that’s very lucky for people our age because Public Relations is an incredibly hard field to get into. Now, with it leaning to more online/social media strategies, we have an advantage in the job market. I think that’s something that is going to continue. As technology increases, communication jobs will become more online-focused. That’s good news for us, especially if we make the effort to grow with technology to continue being an ideal candidate.


  5. Raechelle,

    I love your post! I’m interested in pursing a career in social media. I especially am grateful for your tip about starting out freelancing as a recent college grad and the appropriate salaries for that work. I also like that you explained some titles. As I’m searching for jobs, I keep seeing those titles but didn’t know exactly what they entailed. Thanks so much!



  6. Raechelle,

    First, congratulations on the job! I could definitely relate to your post since I am in a similar field. Although my title does not specify social media, it is something I am in charge of on a day-to-day basis. Your post was super helpful because while browsing through jobs all year, I could never quite pinpoint which ones were entry-level. Different companies have different job titles for certain positions, and having a guide to what the general outlook on these requirements are is great. I only wish there was a chart for how to aquire some of those jobs without 10+ years of experience.



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