Social media is a huge part of our everyday life. We use it to communicate with friends, post pictures, give opinions, and even for the news. Many businesses have recently taken it upon themselves to use social media in order to build brand awareness, widen their target audience, and just get their name out to the public. While managing a business, it is important to engage with your customers to find out what they liked about your business or product, what they didn’t like, or what they would like to change. Since your customers are most likely spread out all over the country, the easiest way to interact with them is through social media. I will be going through 5 simple steps to show you how to properly engage with your customers on social media!
Step 1: Know Your Target Audience
A target audience is a particular group of people who a product is aimed towards. Your target audience is based off of demographic which is age, race, gender, and sex. For example; the target audience for Axe Bodyspray Deodorant is adolescent boys ranging from 12-18. The image below shows an Axe Bodyspray advertisement depicting a young adolescent male using the product. Tide Detergent is another example of a product with a segmented target market. Tide usually markets their products towards homemakers who use their brand while cleaning or doing laundry.
Step 2: Choose Your Platform
It is important to determine what social media platform your target audience uses the most. There is no need to limit yourself to one platform on social media, but it is important to choose ones that are good matches for your business or product. Platforms such as Facebook, Twitter, Pinterest, and Instagram each come with distinct advantages and a certain type of audience. It is necessary to recognize those advantages in order to create more engaging content for your customers. For example, Taco Bell courts millennials via a social media channel that is extremely popular with the generation: Snapchat. Generation Y loves Taco Bell so it makes sense for the company to cater to their audience by using a platform highly used by millennials. The company creatively launched new menu items and contests by uploading snaps to its Snapchat story feed, which has over 200,000 followers.
Step 3: Create Your Content
The content you choose should be uniquely catered for your target audience. Try and get a feel of how they speak on social media as well as what tone or personality appeals to them the most. You won’t stand out from the already crowded social media field if your content is boring and unappealing! Unique content will get you noticed by your audience. A great example of a company that does this well is Pizza Hut. Pizza Hut posts funny and tempting videos to their Facebook page of garlic knots being dipped in sauce, customers pulling cheese off their pizza, and various pictures of their product. Below is an image of customers relaxing in their pajamas while eating Pizza Hut with the caption “no tickets required”, meaning that ordering in Pizza Hut can be more enticing than a night out on the town.
Step 4: What To Post?
Some useful tips for posting include asking consumers conversation-starter questions. People on Facebook and Twitter love to share their opinions, so pose questions that can spark customer interaction. The questions should engage fans and inspire them to buy your product or refer your business. Customer interaction also helps tell a company what consumers like and didn’t like about your product. Pampers is a company that does this really well because they use social media to create a community of soon-to-be-parents who can come together to share advice, feelings, and ask questions.
Get creative! Customers love unique and fun hashtags that are associated with your products. Hashtags are a great way to catch your customers eye, along with unique and eye-catching images! Images are what draws the consumer to your post, and are more likely to engage if a fun image is present. For example, Oreo includes both a creative hashtag and an eye-catching image (who isn’t intrigued by food???) about how to bake Oreo cookie balls.
While including fun in your posts that reflect the personality of your brand is extremely important, it is important to make sure that your content is benefiting your followers. This means posting tips, offering deals on products or services, or rewards for frequent customers. Starbucks is a company that exemplifies this Starbucks. They constantly promote their rewards program and give customers inside information about new, upcoming products.
Step 5: Start Posting!!
Overall, social media marketing is very beneficial for yourself (good computer skills!) as well as your business. Social media helps businesses increase brand awareness, expand your target audience, and provide a fun way to interact with consumers in order to find out what they like and didn’t like about your business or product. Social media has proved to be very useful for start-up businesses over the years. Start Tweeting everybody!