I will openly admit that I am incredibly casual when it comes to the maintenance of my personal social media accounts. Any funny thought that comes through my head that should be shared goes on Twitter; an interesting article that I feel others should see is shared straight to Facebook; any picture of someone doing something awkward is tacked onto my Snapchat story. These channels are just an extension of my personality and act as a way to share my thoughts with people who are not near me right at that moment. It’s my second voice.
I began to think about my personal practices a bit more after hanging out with one of my friends. We were hanging out in Schenley Plaza and she took a picture and was going to post it to Instagram when she stopped and said, “Oh never mind. I already posted to Instagram twice today.” To which I responded, “…so?” She explained that she believes that posting more than twice to Instagram in a day is excessive and annoying. I followed up with, “What makes it different from posting to Twitter more than twice?” which she does. The answer she gave? “It’s just different.”
So what makes multiple Instagram posts unacceptable, but not multiple tweets in a row when 140 characters are not enough? I scoured the Internet to try and find some rules and etiquette for how much posting is too much posting.
Carolyn Edgecomb from Impact Branding and Design shares a few of the factors that affect how frequently you should post and how long your post should be. It really depends on which social media site you are posting to: “With over 400 million tweets posted a day, your tweets can easily get lost among the noise. Which gives you the opportunity to post more frequently.” There is no limit to Twitter. She does further suggest that tweets are kept a little bit shorter than 140 characters to allow followers to share tweets without having to cut off a link or another part of the tweet.
When it comes to Instagram, you should limit yourself. According to the New York Daily News, a study was conducted which discovered that the more frequently a person posts an image to Instagram, the least likely their followers are to interact and ‘like’ the image. The study also found that selfies on Instagram are more likely to be liked: “In fact, if an image features a person’s face it is 38 percent more likely to be liked and 32 percent more likely to attract comments.” This explains why my friend has so many selfies on her Instagram roll!
After looking through these articles, I understand where my friend was coming from. The fact that these are pretty much settled upon rules fascinates me. I guess, now that I think about it, while I may not post to Instagram very frequently, when I do it never exceeds two pictures if I post that much at all.
How about you all? Do you set limits for yourself when it comes to posting to social media?