We’ve all seen it. The blunder a company makes on social media that makes it blatantly obvious how #hip and #trendy they’re trying to be, without actually using the popular culture reference in the right way. It can even be so bad that the company quickly loses followers.
Millennials are currently the youngest demographic in the professional sector, and as a result Millennials are often the ones curating content for social media sites. This content is going to be increasingly directed towards the next up-and-coming generation, Gen Z, as they currently make up 25.9% of the population and have $44 billion in purchasing power. This makes them an obvious demographic for targeted marketing campaigns.
Therefore, it would be really wise for those pursuing careers in social media and marketing to familiarize themselves with the social media habits of those currently in high school and entering college. While Millennials grew up as social media evolved, Gen Z are known as social media natives. And they prefer this social media to be across five screens.
Researchers have begun to notice that whereas Millennials are on every social media platform, Gen Z is more selective with their social media consumption. As a result, social media managers will have to be extra-savvy in regards to what content they are putting online, how they are doing so, and how often. Even more so, Gen Z most often consumes videos and images, making things like infographics increasingly important. Not so important to Gen Z? Twitter. Unfortunately, Gen Zers probably won’t be a fan of this blog either.