A Crash Course in Selling Yourself Online
Everyday we walk out our front doors and sell ourselves to the public. What you wear, how you walk, how you speak, even what you eat and drink can influence people into “buying” you—as a friend, partner, or future employee. Now that the internet is a part of our lives, we sell ourselves online as well.
The problem is that many people do not realize this, that unless they are purposefully creating a profile to attract followers or employers, they can post whatever they want. You can always make your social media private, but in this day and age most businesses want to be able to find you and see who you really are, and they believe social media can answer this for them. Once you realize this, it is quite easy to control how you are selling yourself and get people to buy you, even having never met you.
- Find the Best Audience
There are many, many social media platforms nowadays. Each one is designed to fit a specific niche for the public, and when you decide who you want to attract, it is very simple to pick one out.
First, just think about what your main goal is. Are you focusing on the professional or personal side? For the professional, everyone knows to have a Linkedin, but out of the other social media sites, Facebook should be your second choice. Personal has a much wider net, as you aren’t looking to inform people basic facts about yourself, you are looking to entertain.
- Focus on Your Best Abilities
Don’t try to show that you have a wide range of interests. That’s great on a date or an in person interview, but online, people want to know what you have mastered, not what you can do on an amateur level.
Also, when you focus on one or two specific abilities or interests, your followers will begin to think of you in everyday life whenever they come across those topics. Or, employers may see if you are available to hire if a job within your abilities opens up.
- Participate in Discussions
Put yourself out there and don’t be afraid to talk in a group or on a hashtag. Let people know that you have opinions and knowledge on certain facts. Make sure you know about the topic beforehand if you are commenting, but you can also ask questions to those who know more about the topic. This will create bonds between you and other users and get your name out there more than you would by just having a profile. People need to know you exist before you can sell yourself.
- Always Overachieve
People want to think they’re getting the best product our there, so that is what you need to be. Look at the most successful users on your platform and take note on their content and how often they post and discuss with others, then do better than them.
Always keep in your mind that you want to be the best out of everyone else who shares your interests or abilities. Participate online and off by showing your lifestyle and experiences out in the real world as well.
- Take it Slow and Steady
Selling yourself online should be a slow process. You don’t want 15 minutes of fame, because then people will easily brush you off afterwards. Post everyday, more than once a day, and make sure you do not rush into any heated controversies which might lose you respect—especially since nothing can really be deleted and people can drag back a mistake you made years later.
Take your time and establish yourself, this isn’t an elevator pitch. You want to be a solid, life-long product.