The Humphreys chapter we read this week was on social media marketing. It made me think social media marketing in my life and I had a realization; social media marketing is the main way anyone in college markets anything. It is so important to clubs and on campus events. First I’ll discuss overall social media marketing on campus then go into specifics for social media marketing I’ve done personally.
Old fashioned marketing does not really have a place in the current college campus environment. Sure, you can put an ad in the Pitt News, but how much traction would it truly get? And how far in advance would you have to put the request in to make it relevant? WPTS radio could probably get an ad out quicker, but I don’t know many people that listen to it (that aren’t already involved with the radio station).
The way people find out about school events are mostly through Facebook, sometimes emails from departments. For me, most of the time I only hear about school events because friends post that they are interested in going to an event. I assume they find the event through a Facebook page as well. Pitt also posts a lot of its events on Twitter accounts such as @PittStudents, the Student Affairs Twitter account.
A lot of the times students think they only use social media for fun or distraction, and forget about the more practical uses. One thing I hear a lot is people going on “social media” cleanses during a time with a lot of exams or projects. So many clubs and organizations rely on social media, especially Facebook, that people who are involved in extracurricular activities are simply unable to partake in these social media cleanses.
Recently the club I’m an officer for, UPTV, had a large social media push. This is our main way of advertising events, videos, and getting people interested in joining. We use Facebook mainly, but also Twitter and Instagram. Reading this chapter gave me insights and terminology for some of the strategies we used. First is push and pull marketing from page 190 of the Social Media book. When we post our videos through Facebook this is push marketing, and we get our members to share the videos so more people see them. The pull marketing comes from people seeing these posts and reaching out to us via Facebook or email asking how they can get involved.
Secondly, we also have used all 3 forms of media coverage as discussed on page 101. For owned media, we advertise on our social media accounts, and while we do not use it much we have done paid media through Facebook post promoting. For earned media we have gotten articles written about us in the Pitt News.
Social media is extremely important to our club, not only for marketing videos, but also events like fundraisers or 24 hour film fests. Overall, social media marketing is the main way to get college students to hear about things or to go to events.
Print media dead picture – http://www.business2community.com/marketing/is-print-media-dead-or-becoming-better-today-0333031
Social media cleanse picture https://www.theodysseyonline.com/why-we-all-need-social-media-cleanse
Humphreys, Ashlee. Social Media: Enduring Principles. Oxford: Oxford UP, 2016. Print.