For a while now, people have been overly consumed with their social media pages. They are so overly consumed with their social media profiles, that they worry about multiple things like, how many followers do they have, what people are following them, what people unfollowed them and more. About five years ago, the first website and app were created to check everything that had to deal with your audience and the engagement on your social media pages. Now although I can’t remember exactly what website and app that was created first, the world was in a frenzy when those two tools were developed. The idea of being about to see the people who are or were invested in your page was fascinating to most people. Now, all of the unfollower apps and websites that are out there now are similar to Blanchard’s idea of measurement within social media. Blanchard discusses how measuring your social media can be obsessive at times but can also be good depending on what you are measuring your social media for.
From personal experience, I believe that downloading these unfollower apps don’t do anything but cause problems. For example – when I was in high school, I downloaded an unfollower app for Instagram. At the time, I truly did think it was cool – but the more and more I looked at it, the more and more it made me upset and then I started to find the apps and websites creepy. I could see who unfollowed me, who followed me, who liked my posts, who didn’t like my posts, who followed me, but never liked anything at all, and more. Now being as though I was in high school, and the world is full of petty females – this stuff was important to me at. But all these tools did was cause drama when I look back. Girls were always arguing with girls about why people unfollowed them or girls would talk about the people seen were creeping on their pages and more. It was truly a big mess. And thinking back on it, measuring your social media really does nothing for you unless you are running a business. I say this because when you think about social media, one must realize that all of this trivial stuff shouldn’t matter but your influence that you have through your pages does. These apps made the world focus on the things that did not matter. These apps made people think that popularity was important. And these apps made people alter themselves and what they put on their pages so that their lives could seem more alluring to the world. It doesn’t matter how many followers you have on your personal page and who cares about who followed or unfollowed you. Those are not the things that matter most in the world.
Now, on the contrary these tools, are good for business purposes. I say this especially if you are building a new brand. You want to be able to see who supports you and who doesn’t. You also want to find ways to build up your followers so that your page can be shared to other. There are many new up and coming businesses that use these tools to figure out how to measure their audience and build their brand and there is absolutely nothing wrong with that. Using these apps for good / business purposes will always be good in my opinion. Measure what matters most. Don’t measure what isn’t going to benefit you personally in the long run.
Blanchard, Oliver. Social Media R01: Managing and Measuring Social Media Efforts in Your Organization. Pearson Education. 2011.
“Numbers Don’t Matter, Influence Does”. GaryVaynerchuk, 16 April. 2016, https://www.garyvaynerchuk.com/numbers-dont-matter-influence-does/